Monthly Archives: December 2011

Places to Pitch

Are you looking to build a relationship with key opinion leaders for your campaign?  If so, have you taken a look at the Center’s newly updated document Tips: How to Make a Pitch?  This document will help to prepare you for when opportunity strikes to pitch your campaign and make your ask.  But you may be wondering, where the heck do I find these key opinion leaders anyway?  Here are some areas in which you may find influential community members:

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Green California

The Campaign for Tobacco-Free Kids released their annual report this week on state tobacco control funding and the Master Settlement Agreement.  Titled A Broken Promise to Our Children: The 1998 State Tobacco Settlement 13 Years Later, this report details how much each state spends on tobacco control compared to the recommendation from the US Centers for Disease Control and Prevention (CDC).  This is an interesting read every year and especially this year to see some of the hard truths about spending on tobacco control including the fact that states decreased funding for tobacco control programs by 12 percent in the past year.

Looking at this report, I can’t help but wonder what it could look like next year and for years to come if California voters pass the California Cancer Research Act (CCRA) next June.  Matthew Myers, the president of the Campaign for Tobacco-Free Kids, has stated, “Next year, California voters can make their state a leader again in the fight against tobacco by approving the California Cancer Research Act.”  Read More »