Back in April, I wrote a post on how e-cigarette companies were making a fortune selling and marketing Girl Scout cookie e-liquid in flavors like Thin Mint, especially to youth. After writing the blog, I wondered how these e-cigarette companies were getting away with using trademarked names to market their products. Not only are they using Girl Scout Cookie names as their flavors but they are also using other well known “youth” brand names such as Tootsie Roll and Cinnamon Toast Crunch.
At the end of May, Girl Scouts of the USA, General Mills Inc., and Tootsie Roll Industries Inc. sent cease-and-desist letters to the e-liquid companies insisting that they stop using their brand names, or else they’ll take further legal action. I was very happy to hear that these well-known companies, which market to youth, have all taken a stand against the e-cigarette companies. Read More